Print on demand is not only cost effective, its green. Printing on demand removes the need to print thousands of brochures or books wasting money in printing costs, distribution and storage of the printed material.
Saving money also means not wasting the energy and resources – the paper, the energy, the fuel used in distribution that are also environmental costs.
Printing on demand is particularly effective for soft launches where the investment in a new product or service needs to be constrained until it is market tested. It also means that the time to market is reduced as a lot of the lead time in printing and re-printing is reduced.
Remote printing on demand by outsourced vendors or agents means information and data and be updated centrally and printed remotely without the lag in dispatching additional hard copies.
Printing on demand is increasingly being applied to e-publishing from marketing material to e-books to save time, space and the money tied up in redundant printed materials.
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